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Wednesday, August 10 • 1:40pm - 1:50pm
How to Save Your Industry $1.9B using Agile Methods: Mia Horrigan

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My Industry was faced with Legislation to reduce Govt Rebates to the Health Industry by $1.9B. As the key lobby group, we embarked on a digital strategy to support the campaign. We adopted an Agile approach in order to have a skinny website and mobile app up and running as soon as possible. Weekly sprint planning allowed us to build iterative changes into the release strategy in order to respond to stakeholders and the political debate. Kanban was utilised to prioritize widgets we required on the website and ensure our campaign remained responsive to stakeholders.

Speakers

Wednesday August 10, 2011 1:40pm - 1:50pm
LA: Arizona Room