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Thursday, August 11 • 3:30pm - 4:30pm
Lean UX: Getting out of the deliverables business: Jeff Gothelf

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Traditionally UX Design has been a deliverables practice. Wireframes, sitemaps, etc defined the practice of UX Design (IA, IxD, UI Design etc). While this work has helped define what a UX Designer does and their value, it has also put designers in the deliverables business – measured & compensated for the quality of their deliverables (instead of the success of the experiences they design). Enter Lean UX - the practice of bringing the experience to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.



Thursday August 11, 2011 3:30pm - 4:30pm
LA: Arizona Room