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Wednesday, August 10 • 3:40pm - 3:50pm
An Agile approach to optimising our digital strategy: Mia Horrigan

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Today, the most popular way people prefer to make contact with organizations is online as customers embrace new digital channels. We needed to modernize our digital presence to take the conversation to the channels where those conversations are taking place. Utilizing an Agile approach allowed us to increase site usability and responsiveness to consumer needs.


Wednesday August 10, 2011 3:40pm - 3:50pm
LA: Arizona Room