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Thursday, August 11 • 9:30am - 10:00am
Scrum in Sales: Denny de Waard, Jeff Sutherland

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In the fall of 2010 the iSense sales and account management teams adopted Scrum for their sales processes. In this presentation, one of the sales managers will share his experiences by presenting the processes, lessons learned and main achievements, of using Scrum in sales. The most stringent effect of using Scrum in sales was the insight that the direct cause and effect for closing a sales deal, can be detected and as such controlled.
http://submit2011.agilealliance.org/files/session_pdfs/Scrum in Sales vs20110210.pdf

Speakers
avatar for Jeff Sutherland

Jeff Sutherland

CEO, Scrum, Inc.
CoCreator of Scrum


Thursday August 11, 2011 9:30am - 10:00am
LA: Wyoming Room