Much is wrong with the way enterprises model the delivery of software projects, starting with the fact they use the project model. What if enterprises treated the software delivery lifecycle based on the concept of products instead of projects? A useful model exists for this paradigm - Eric Ries' lean startup movement. Jez will discuss applying lean startups to the enterprise, using examples such as Amazon. He'll also demonstrate how oft-sited blockers to such a model (and to the DevOps vision) such as SOX, ITIL and COBIT, can in fact be made compatible with this model.