Simon Sinek’s "Golden Circle" resonates with Agile adoptions. Often, we start with “What” as the core for our plans. Or, we may try to start with “How”. “Why” can be conspicuous by its absence. I fell into this “What” trap when I was first guiding teams in Agile transformations. I hadn't first asked "Why" though I did embrace Lean principles for "How". I jumped to What the practices were: 5 steps of what to do, roadblocks to expect, and benefits to reap. In this tutorial, we'll create our own Agile "Golden Circles" of "Why How What" for successful transformations.