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Thursday, August 11 • 1:30pm - 3:00pm
How to design stuff that matters fast: Eewei Chen

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Too much time is wasted creating that big design upfront only to find that users don't like what you have built once it has been released. Today we are in danger of not only over designing, but also designing solutions to the wrong problems. See how I experiment with rapid design techniques to ensure design solutions for the **right business problems** are delivered to the **right target audiences** *rapidly* and *continuously*. Learn how to create design solutions fast as a team and work with a client to get products that really matter out into market early that will delight users.


Thursday August 11, 2011 1:30pm - 3:00pm
LA: Arizona Room